A bit more involved than other sales transactions involving XS—but its appeal lies in its high profit potential.
In simple terms, this is when an IBO sells to retail establishments that will then resell to their customers. Using the Blast! Mixers as an example, an IBO can contact a bar, club, coffee shop, or other establishment and offer them a high-profit, unique mixer that they can ‘brand as their own’.
A club can create their own Signature Drink using the Blast! Cran-Grape and Electric Lemon Mixers. The Mixer can be added to club soda, alcohol, smoothie recipes, and play a key part in other drink combinations.
We recommend that an IBO engaged in this type of marketing have an “inside contact” at the establishment and/or have a background in professional sales.
Note: the 8.4 oz cans of XS Energy Drink flavors can be used as well. The profit margin, however, drops significantly and the cans cannot be displayed. Such an approach requires more creativity and a willingness by the shop owner to adapt to this type of sales. This would be a good opportunity for an owner of a bar who is also an IBO (since an IBO would already understand how to abide by the Amway Sales Rules). Also, the IBO/Owner would profit not only from the retail markup, but from the BV bonus as well.
Blast! Premium Energy Mixers – Business Opportunities
There are a variety of types of businesses that could use and benefit from this product. Below are some suggested venues, along with some tips for planning your presentation. Sales approaches, each calling for preparation and creativity, will vary based on the specific type of establishment, as well as their patrons.
Coffee Shops, Cafes, & Smoothie Shops:
• Coffee shops, cafés, and smoothie shops - lead with a combination of health benefits, energy boost, versatility, and profitability. Research each venue’s customer base to identify their specific needs. For some, it is alternative beverages such as teas and smoothies where you can add various supplements to enhance their beverage (i.e., energy, immunity, protein). Here you would promote the mixers’ versatility as an energy boost add-in or a stand-alone `healthy buzz’ alternative. Focus on the powerful lift—without the negative crash—that you can get from Blast! In either case, follow through with the great profitability available through Blast Mixer sales.
Clubs & Restaurants:
• Clubs and restaurants - your approach should focus on the highest profitability per product for the venue itself. Since the mixers are competitively priced and more versatile and beneficial than traditional competition, clubs and restaurants can use them more frequently and generate a more consistent profit.
• Your mixers offer establishments the ability to take ownership of the brand name for any drinks associated with it, eventually making it their own “in-house” energy drink and directly driving sales through their own unique, custom, proprietary marketing approach. (Example: Jimbo’s Citrus Squeeze)
Gyms & Spas:
• Gyms and spas – your sales approach should focus on the mixers’ health benefits. Since members are more health conscious, promote the B-vitamins, adaptogenic herbs, no sugar, low carbohydrates, and low calories. This energizing alternative enables them to offer better drink options to their clientele.
Expos, Trade Shows, & Fairs:
• Expos, trade shows, and fairs – all offer a unique opportunity to expose the drinks. Customize your marketing presentation to the event type, whether it’s a women’s show, beverage show, sporting expo, health fair, or state fair. Take time to research your audience and unearth what aspects of our drinks are most important to them. In this environment you may be serving a beverage that is only available at the event, you may be sampling the product, or you may be marketing its availability for sale in a business owner’s establishment or event. This may be a lead/profitability-based approach for your own personal business expansion.
Sporting Events & Sports Venues:
• Sports Events - food and beverages are always a major profit center with major sporting events and venues. So focus your sales approach on profitability: show how much they can charge and the profit margin. Add value by showing how this product is versatile, convenient, fast, and once again…profitable
• When marketing to any reselling establishment, remember to research the specific place of business, clientele, market and focus. Understand their current marketing strategies and how this product can complement and grow their existing business. Help to understand the best way to serve their patrons. Most importantly, know the profitability! You must be able to show the variety of ways their business can use the mixers, how much they can charge and their potential profitability. Remember, you are making a sales presentation to gain a business-to-business customer. Have a solid, well-planned presentation before making your first appointment.
• When the time is right, make sure the prospective customer knows the drink’s profitability: what they could earn per cup, per liter, per month. Catering to your customer’s sense of self-interest—driving more profit into their pockets—will motivate them to promote your product over other options they currently sell.