Budding MBA Grad is Already a Master at XS Retail Sales

In 2011, Atul Nimje will be on track to earn his Master’s Degree in Business Administration from San Jose State University. But that doesn’t mean he has to put his knack for business on hold.

Every week since March 22, Atul has been sampling out XS Energy drinks for three or four hours at a time at a local health club, enthusiastically greeting members as they go in and out of their workouts.

The samples have consistently led to orders that generate $50 to $70 of profit for each time he’s out at the club. Often, customers begin with a Mixed Case and then follow up with orders of those flavors they enjoyed the most.

He utilizes a colorful, eye-catching XS display and poses simple questions to draw people’s attention: “You look tired, would you like a sports drink? Have you had energy drinks before?”

As he wears an XS Energy shirt, Atul also shows the comparison chart in the XS brochure, underscoring the features and benefits of the drink that easily differentiate it from competitor brands.

“Presentation and communication matters a lot, and you need to initiate it,” said Atul. “You also have to reach customers at their need—if someone needs a caffeine-free energy drink, that’s what you need to give them.”

Atul advised other IBOs to focus on the benefits, not the features, of not only XS but any product line.

“Customers can go through and read all the nutritional information in the brochures,” says Atul. “But if I fail to tell them how our energy drink is going to benefit them, those things are just numbers or impressively laid out facts.”

Each week, Atul selects a different theme or focus on a particular range of products. One week he focused on 'Vitamin B, so he had XS Energy drinks and Nutrilite’s Natutral B Complex as he discussed the importance of Vitamin B. It led to not only XS sales, but also an order of the Natural B.

“I am excited and every time I set up a booth or generate a sale, my belief in the business increases,” said Atul. “And to pat myself on the back, I drink a chilled XS!”

So what’s your Retail Sales story? Got one…please send it to us at success@xsgear.com