Strength-and-Conditioning Coach Scott Frost

As a strength-and-conditioning coach, Scott Frost helps Ivy League athletes get the most out of their bodies.

And after recently becoming an Independent Business Owner, Frost has a new weapon in his arsenal: helping them get the best available nutrition into their bodies, in the form of Nutrilite and XS Energy Drinks.

Being a top trainer requires not only athletic ability, but an “intense devotion to knowledge, pushing your knowledge base further and further,” said Frost. Consequently, he dug deep to learn about Nutrilite and XS before endorsing them.

“If I was going to use this to enhance my career, I needed to really be able to believe in what I was endorsing,” Frost explained. “Your integrity as an athletic trainer is really your commodity.”

A graduate of the University of Pennsylvania, with a degree in neuroscience, Frost works with recreational and varsity athletes at the University of Pennsylvania.

Frost also has a private personal training business, where he works 1-on-1 with high school and other college athletes on speed, strength and conditioning. Many of his clients are in the Lower Merion School District in Philadelphia, a highly regarded district that spawned pro basketball superstar Kobe Bryant nearly 15 years ago.

Over the past 10 years, since beginning as a personal trainer, Frost has tried a variety of supplements and energy drinks. None stood out as anything he’d feel confident recommending to his clients.

“Partnering with a credible company like Nutrilite, who I can really stand behind, is so important,” Frost said. “A major, major problem in the industry is contamination, and another is doping. Nutrilite addresses both because it develops the product from seed to serving, which means that no intermediaries ever handle the product.”

“So many product lines out there are bad and even the good ones will come up bad at times,” Frost continued. “That’s kind of scary—to put your name out there and then get ruined by something you don’t have control over. My philosophy of sport nutrition is for it to be organic, very fundamental and very basic.”

One key fact is that Nutrilite products are formulated not to contain any ingredients banned by the World Anti-Doping Agency.

“Because it is so pure and natural and organic, there’s no chance that any of my athletes will take a product that tests positive for something they didn’t know they took,” Frost continued. “Other companies throw everything but the kitchen sink into their products, hoping something works. That’s not the way to go.”

Within a month of becoming an IBO in April, Frost along with his IBO partner tallied 1,000 PV, largely through XS and Power Nutrition sales.

Frost’s “coming-out party” came at a Memorial Day weekend soccer tournament in Fort Dix, NJ. There, more than 200 teams competed while Frost and his partner, personal trainer Aamna Qureshi, set up a booth with products and offered nutritional counseling to young athletes, ranging from 9 to 19 years old.

“I maintain that although many athletes are fit, they are not healthy,” Frost explained. “Having the booth and offering counseling completely fit into my base of knowledge. It really just made sense to align myself with Nutrilite and XS as a product in general.”

“We’re just having a blast working with Nutrilite and working with XS,” Qureshi added. “The response we got about XS was amazing, which didn’t really surprise us.”

It was on the tourney’s second day, after a full day of being exposed to XS for the first time, that many players and their parents began purchasing the drink.

“It was exciting to see parents were genuinely interested in improving their kids’ training,” Qureshi said. “They were also interested in the products for themselves, from Sports Nutrition to the supplements.”

The duo did not do any sampling of the products, telling customers that they would buy it back if they were not completely satisfied. Nobody felt the need to take them up on the offer.

“We wanted them to see we stand by the product,” Qureshi explained. “That worked pretty effectively. It was fun to see their reaction.”

Building on the initial success of the Memorial Day weekend tournament, Frost and Qureshi have arranged with the soccer association to set up a booth during four weekends in July and three in August.

They expressed appreciation for the support of not only their sponsors (Rohit and Julia Tyagi), but upline Platinums Vinay and Mamta Shankar and Diamonds Nanda and Sangeetha Sringari. The Shankars and Sringaris visited their booth during the Memorial Day weekend.

Growing up in northeast New Jersey, Frost had been a regionally ranked tennis player, moving up rapidly in the USTA rankings, when a rotator cuff injury brought an end to his competitive playing days.

Toward the end of his undergraduate days at Penn, Frost began pursuing dance. For four years, he was a professional dancer—first ballet, then modern dance—before shifting his focus to being a strength and conditioning coach.

Nutrilite and XS are not only outstanding product lines, but they enable Frost to put the athletes that he’s working with on a standardized program, he said.

“The reality is I am not with them 24/7,” he noted. “I can’t tell if they’re sleeping enough, or if they’re eating properly, but I can at least build a safety net, a nutritional baseline of vitamins and minerals, fruits and vegetables and fish oils.”

“Other trainers and strength coaches out there are really missing it when it comes to standardizing their athletes’ programs,” Frost said. “A reliable, high-quality line of supplements as a baseline gives my athletes a performance enhancement benefit that they otherwise could not get.

“This helps push them to break through barriers they perceive they have and achieve at the highest levels of competition.”

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