Pallets-to-Profits XS Success Story: Ryder Erickson
Food—particularly piping-hot pizza—holds a special place in the motivational realm.
Combine it with ice-cold XS Energy drinks, and you've got a formula for some fired-up Independent Business Owners. The prospect of gaining an invitation to an exclusive meeting-after-the-meeting celebration helps expand comfort zones like never before as IBOs contact strangers whom they otherwise would have never approached.
That's one of the dynamics that Ryder Erickson has noticed in his organization, and especially so since June.
Over the first three months that he implemented the Pallets to Profits program, Erickson reported a 15-percent increase in overall volume throughout five of his Platinum organizations, as well as in his non-Platinum business.
The P2P program results in IBOs having plenty of XS in stock, meaning they are able to get it on the spot—no more need "to get it next week"—as well as purchase the drinks at a lower price.
A motivational carrot along the way has been holding regular recognition sessions in which pizza comes in as those who have not qualified (by making enough XS Energy Drink approaches) are filing out.
"It's been great," Erickson says. "We had an incentive that rewarded people who did 10 XS approaches a week and it gave people something to work towards."
"It got so many more people out of their comfort zone. It's a lot easier to do a product approach than to do an opportunity approach," Erickson adds.
The experience, says Erickson, "has reminded me how powerful a product approach can be for most people."
One benefit, Erickson says, is that IBOs on his team are able to "focus on the product instead of trying to be overnight big business people."
Erickson has found that when approached with the drink, 40 percent of prospects give their name and contact information for follow-up. Leading with XS provides a path toward showing the overall business plan, then sponsoring more people, and ultimately expanding your business, Erickson notes.
"Sponsoring is up. We have had a bigger core of people out getting 40 or 50 names in a month who hadn't done more than four contacts in a month over the past year," Erickson says. "One of the biggest things is that it's raising belief. It's not a matter of getting good at something; it's a matter of doing more of it."
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