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| PREMIUM ENERGY DRINK MIXER |
The new Premium Energy Drink Mixer are now available through Quixtar.
Please check back frequently because there will be new information about vending opportunities and OTC options.
Below are a few things you should know about this new mixer:
| 1. PREMIUM ENERGY DRINK MIXER |
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The concentrated mixer is sold by the
liter bottle and is available in two flavors:
Cranberry-Grape and Electric Lemon Blast. The new mixer is based
on a 1:7 ratio, so one ounce is also the
same amount of mixer found in one can of XS. If you mix seven ounces
of carbonated water with once ounce of mixer, then you get eight
ounces of energy drink. One bottle is about 34 ounces of
unique mixing. The pricing is very competitive for sales
to on-premise businesses but you will have to work with them
to help them understand how to use it and how to mix it. |
| 2.
CAN I MAKE XS ENERGY DRINK? |
| This IS NOT the same thing as drinking
an actual can of XS. You get the same ingredients (herbs and
caffeine) but this is designed for the restaurant/bar marketplace.
These places are set up to mix the mixer with a variety of other
liquids, including carbonated water. Obviously, this is not a
product that works well on the road, in a car or sampling to
the new person that you want to sponsor or get as a customer.
It also won't taste exactly the same as a carbonated can of XS.
Since you cannot duplicate the mixing process of XS, the flavor
will be similar, but not exact. |
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| 3. CAN I MAKE A COOLER OF XS FOR MY KIDS SOCCER GAME? |
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It does work well for people looking for a solution to dozens of cans of XS.
Think of those big orange coolers full of drinks on the sidelines. You can offer
the benefits of XS as a mixer in a hydrating beverage to a team of athletes
with the added bonus of easy access.
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| 4. WHAT ABOUT SMOOTHIES? |
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The mixer is great a great add-on for
mixed drinks, smoothies and other solutions that work in bars,
restaurants, cafés, and gym scenarios. |
| 5.
SELLING XS BY THE GLASS |
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It can also be a solution for people looking to sell drink by the glass at various
events such as fairs, community events, parades, or sporting events.
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By setting up displays at the various types of OTC opportunities and following
the OTC marketing guidelines, you can start taking advantage of the new Premium Energy Drink Mixer right away. If you are going to approach this market, make sure to stay
stocked up on all the latest “Have a Blast” promotional material.
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