XS Premium Energy Drink Mixer Business to Business Questions
1. BEST BUSINESSES TO APPROACH:
  • The best business approach for this mixer is to take it to retail-oriented establishments that are already mixing, blending, and/or serving drinks in cups.
  • The establishments that we feel could easily implement this program are bars and restaurants, gyms and spas, coffee shops, cafés, smoothie shops, sporting events and venues, expos, trade shows, and fairs.

2.SALES APPROACHES:
  • Sales approaches will vary based on the type of establishment where you are trying to introduce the mixer.
  • For a bar or restaurant, you would want to approach based primarily on a profitability basis. These types of establishments are very focused the highest profitability per product. Since our mixer is competitively priced and can offer more versatility than traditional competition, it will be used more frequently and offer solid profitability. Another sales approach in this type of establishment will be based on the unique marketing opportunity our mixer offers. That is to say that an establishment has the opportunity to call this whatever they like. Whether they name it after their establishment, or they call it their house energy drink, they have the opportunity to directly affect sales thought their own unique, custom, proprietary marketing approach.
  • For gyms and spas the sales approach should be based on the health benefits of the drinks. Since people in these environments are conscious of health it will be important to promote the b-vitamins, adaptogenic herbs, no sugar, no carbohydrates, and low calories. The health benefits of this energizing alternative will make this the drink of choice in healthy environments. At this point, you would then move into the profitability of the drink for an establishment showing how much they could make per cup, per jug, per month etc. Using this formula in all selling circumstances will motivate the buyer to promote our mixer over other options they currently sell in order to drive more profit.
  • Coffee shops, cafés, and smoothie shops will have yet another unique sales approach. Here you would lead with a combination of health benefits, energy boost, versatility, and profitability. Since coffee shops, cafés, and smoothie shops are sometimes all the same and sometimes all different, you would first need to do a little research to see what their focus is. For some, it is alternative beverages such as teas and smoothies where you can add in various shots and supplements to enhance your beverage (i.e., energy, immunity, protein etc). Here you would promote the versatility of the mixer to be an energy boost add-in or a stand-alone healthy buzz alternative. Some places are solely energy/buzz related. In this type of place, you would focus on the powerful lift you can get from the blast without the negative crash. In either case, you would want to follow the unique benefits you are promoting with the great profitability of the mixer.
  • Food and beverages are always a major profit center with major sporting events and sports venues. You will want to focus your sales approach on profitability. Make sure you are showing how much they can charge and how much their profit potential could be. You would want to add value to your conversation by showing how this alternative is versatile, easy, convenient, fast, and non-cumbersome.
  • Expos, trade shows, and fairs frequently offer a unique opportunity to expose the drinks. You would want to base your presentation on what type of event it is. That is, if it is a women’s show, a beverage show, a sporting expo, a health fair, a state fair etc. Each of the attendees at each of these types of shows will place values on different aspects of our drinks, so you will need to take some time to research your audience and find out what is important to them. Sometimes, you may be offering a beverage that is only available at the event, other times you may be showing off or performing, sampling the product to show it can be available in a customer's business or event. This may be a more lead/profitability based approach for your own personal business.
  • The critical thing to remember with any establishment where you market the mixer is that you research the place you are pitching to. Make sure you understand their current marketing strategies and how this mixer can complement them. Research the target customer and how the venue would introduce this to serve their customer better. Most importantly, know the profitability! You must be able to show the variety of ways businesses can use this mixer, how much they can charge, and how much they can expect to make. Remember, you are making a sales presentation to gain a business to business client. Have a solid, well-planned presentation before ever making the first appointment.

3. WHY USE THE PREMIUM MIXER?:
  • Most establishments that serve mixers do it though a complex system that involves a bag-in-a-box, carbonation tanks, lines, and dispenser gun. That system is cumbersome and presents many challenges in making it simple and easily duplicated by all IBOs. We are the only ones out there to offer a great-tasting, good-for-you energy drink in a stand-alone mixer jug. All you need is your jug and the pump that comes with it and you are free to explore the many marketing opportunities that this can provide. With this jug, you have the ability to not only explore all the places that currently use the guns and competing mixers, but also anywhere else that does not require the gun system. The versatility and opportunity of this jug is unmatched and is something that is easy and reproduced for any IBO.
  • Additionally, businesses are not limited to using our dispenser. An establishment may choose to pour the mixer out into their own canisters, dispensers, or pre-mixers.

3. WHY BUY XS INSTEAD OF THE COMPETITION?:
  • The biggest difference here will be the unique formulation and flavor of our drinks. There are about five competitors to our mixer on the market and they are all Red Bull knock-offs that have unoriginal flavor, high amounts of sugar, and low vitamin content. XS comes in with a great taste, and our original formula of no sugar, no carbs, and low calories. Combine that with a powerful dose of b-vitamins and our unique blend of adaptogenic herbs and there is no mixer that comes close to us.
  • Some of the competing mixers are available in between 10 and 20 cents cheaper but still offer nothing unique and this seems to be their only competitive advantage