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April 2007 - volume 4 issue 1
XS MARKETING MADE EASY!
Marketing XS Energy Drink is the easiest thing since the microwave dinner! First of all, not only is XS the best-tasting line of energy drinks on the planet but the profit potential is off the charts. Secondly, XS is actually good for your body. The proprietary blend of herbs and blast of B-vitamins works with your body chemistry to give you the lift you need right when you need it. Finally, it is the perfect product to use as an icebreaker and conversation piece to help you create conversations for sales or business development. You can ask people leading questions such as “Do you drink energy drinks?”, “Have you ever heard of XS?”, or “How do you get through your busy day?” If you happen to have a cold can to hand over, then it can also lead to an immediate new client!
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THE VALUE OF XSGEAR.COM
Here to help you market XS with all the latest promotional materials and marketing information is XSGear.com. Without question the best Quixtar Partner Store (at least we think so), XSGear.com offers custom tools, accessories, and apparel to help you better represent the XS brand and your business.
In addition, there are links to an extensive FAQ, gear bundle specials, customer support program, downloads, and the popular XS Nation where you can share your images and stories. You will also find links to the XS Podcasts and information about the all new XS Premium Energy Drink Mixers (concentrated energy syrup).
Here are a few ideas to get you started and keeping you growing:
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XS Flavor Books
These booklets contain all the details you need to present the entire range of XS Energy Drink flavors. Inside you can find the ingredients of each drink, a nutritional comparison chart that shows how XS blows away the competition, and a mailer that encourages your customers to order a case or two from you.
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Mini-Flyers and Labels
- The XS Mini-Flyer has the ever-popular energy drink comparison chart on the back and a small blank area sized perfectly for you to add your personalized XS Mini-Labels. Give them out at events, samplings, or to friends, family and interested consumers. The fliers give you credibility and the personalized info directs your customer to your website, email, phone, or where ever you want.
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Coolers
The custom 12-Can Coolers not only have a zippered lid but also an 'easy access' top panel. In addition, it has two front utility pockets, a mesh side pocket, a side bungee strap, and an internal mesh pocket. Keep them stocked with a mixture of ice cold XS so you are prepared in any situation. Check out the XStra Ice Sheets to make your cooler complete.
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Trunk Organizer w/Cooler
This collapsible trunk organizer is decked out with a large leak-proof cooler and two storage compartments. Organize your business materials, sports equipment, odds and ends, whatever flies around in your trunk. Keep some cold XS, comparison charts, product samples, giveaways, etc. You get the idea.
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XS Apparel
XS Gear carries a wide variety of men’s and women’s custom apparel including t-shirts, sweatshirts, athletic shirts, dress shirts, and hats. Use the custom apparel to look professional, sport your brand, and create conversations about your business.
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XS Sports Equipment
Nike and XS have teamed up with a few items to help take your game to the next level or at least help you look good in the effort! Basketball, soccer, golf, bicycling, paintball, motocross or whatever gets you moving.
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