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6/29/2009
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History, as seen through the rear-view mirror, offers a markedly different perspective than when you are trying to make sense of it as it happens, unfolding before your eyes through the windshield.
It’s easy to see how something works after the “facts” are all in and the successful pieces fit have proven to come snugly together.
For example, it would be easy, here in 2009, to view XS Energy Drinks’ sensational success as a preordained phenomenon...
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2:44 PM PCT
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424
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6/24/2009
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Have you ever tried to send someone a link to the XS Nation page on Facebook?
Until a few weeks ago, it was a messy undertaking, with a long, indecipherable code that must have left a few people throwing up their hands in exasperation.
But Facebook recently shored up an Achilles heel of its platform by enabling user-friendly user names. So becoming an XS Nation citizen on Facebook (current population: approximately 5,400) is now as simple as going to ...
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11:43 AM PCT
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413
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6/10/2009
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This is the second in an occasional series on the history of XS. The first post was on May 25.
XS has enjoyed one constant all along—when sampled, it sells. It just needed to increase the number of people doing the sampling.
Put the drink into most anyone’s hands, and they’re drawn to the unparalleled variety and quality of great-tasting flavors, the sugar-free and carb-free benefits, and the abundance of B vitamins and adaptogenic herbs that give...
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10:38 PM PCT
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403
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6/4/2009
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In case you missed it, XS Cola Blast received a very positive review from "Big Red Boots," a caffeine writer and expert with a major following at Examiner.com.
Big Red Boots gave high marks for the drink's taste and nutrition. Among other remarks, he observed:
"This flavor is pretty dang good--both in energy and flavor...I don't think I have had one this powerful. A big thanks goes out to energy drink heaven for finding and sending me this drink."
"Cola is not that easy to...
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7:48 AM PCT
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382
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