late April, we let XS Nation know about Joe Martinet and his quest
to summit Mount Everest, an XS Summit Blast in tow.
were rooting for Joe’s successful completion of the trip. After all, it would
mark the culmination of years of preparation and dedication. And, yes, we could
also vividly imagine the awe-inspiring photograph of him holding an XS Summit
it simply wasn’t to be. Especially perilous conditions on Mount Everest have
prompted his expedition leader to halt the effort (click
here for his explanation). Through no shortcoming on his part, Joe’s moment
atop Mount Everest will simply have to wait.
IBOs experience every day, sometimes there are circumstances beyond our
control. We applaud Joe and his cohorts for the progress they did make. Over
the course of several weeks, they put themselves in a position to succeed—it
was no simple feat.
the grand scheme, it may not be a matter of if, but when Joe
stands atop the world’s foremost summit. We certainly hope that we can
re-engage with him in the future as an XS Ambassador.
we are excited about the enthusiastic response that XS Nation has already given
to the new XS Summit Blast option. Clearly, many of you are bringing your own
12 oz. Summit cans to those meaningful spots in your life—whether it’s a mountain
peak or any other location—and sharing it with others.